|| Web Push Notification || App Push Notification ||
Web push notifications are messages that you can send to people’s web browsers after they subscribe and give permission. Push notifications are a powerful marketing tactic that can help you bring back users to your website to boost your traffic, sales, and conversions.
In this article, we will be covering what web push notifications are and how they work. We’ll also explain about how to add web push notifications to your website.
What Are Web Push Notifications?
Web push notifications are custom messages with links that you can send as notifications to users’ web browsers.
Users can opt in to receive these push notifications from a website.
Subscribers can get the notifications on both mobile and desktop browsers. This is why they are also called browser notifications.
The best part of using web push notifications is that users don’t need to be on your website to receive push notifications. And unlike email newsletters, you don’t have to wait for your subscribers to check their email.
These notifications can be customized, personalized, and timely which makes them highly effective in boosting user engagement.
Difference between Web Push Notifications and App Push Notifications?
Web push notifications use technology that’s built-in to modern browsers. Almost all top browsers on the market support web push notifications.
They are sent by network request when a user has their web browser open and they work on both mobile and desktop devices.
App push notifications, on the other hand, use the built-in notification technology of a smartphone’s operating system (such as Android OS or iOS). Using this technology, an app can send a notification without connecting to the internet.
Users need to install the app in order to receive app-based push notifications. On the other hand, they don’t need to install any additional app to receive web push notifications.
How does Web Push Notifications Works?
Almost all modern browsers come with built-in support for push notifications.
This support allows website owners like you to request your visitors’ permission to send them web push notifications.
Once a person opts in, their web browser will be able to receive web push notifications from that particular website.
However, in order to send web push notifications, you’ll need to sign up for a web push notification service.
A push notification services will allow you to deliver push notifications to users’ browsers based on criteria defined by you. For instance, you can schedule a push notification at a specific time to users based on their time zones.
Once you send a message, your push notification service sends it to the users’ browser, which then displays the notification to the user’s screen.
Depending on which device type or browser a user has, these notifications may look a little different, but the message will be the same.
Pros and Cons of Using Web Push Notifications for Your Website
Before you add web push notifications to your site, it’s smart to consider the advantages and disadvantages of using them.
- Web push notifications are an easy way to send timely and targeted messages to users on their devices.
- They work on both mobile and desktop.
- Unlike social media or email marketing, users don’t need to visit a specific website or open an additional app to view the notifications.
- They are highly effective with up to 50% open rates on average. This makes them very useful in building engagement on your site.
- If used incorrectly, web push notifications may frustrate or annoy users on your site.
- Some of your users may already have web push notifications disabled in their browser settings, which may limit your reach.
Considering these factors, web push notifications have a lot more pros than cons, as long as they’re used correctly. A high engagement rate alone is a good enough reason to add them to any website.
Who Needs Web Push Notifications for Their Website?
Web push notifications are extremely useful in bringing back users to your website. This makes them a must-have for all kinds of websites.
For instance, if you start a blog, then web push notifications can help you quickly build a loyal following and get more repeat visitors.
For an online store, web push notifications can help you bring back existing customers while nudging new visitors into making a purchase.
For a typical business website, push notifications can help you keep customers engaged with new offers and can help you generate more leads and sales.
That being said, let’s take a look at how to easily add web push notifications to your website.
Optimizing Web Push Notifications for Higher Conversions
Web push notifications are highly engaging in bringing more returning visitors to your website.
However, with little tweaks to your campaigns, subscription box, and settings, you can further boost your push notification click-through rates.
Here are a few tested tips that will help you optimize your web push notifications.
- 1. Automation Features-Use automation tools to automatically send push notifications to your subscribers. This includes cart abandonment notifications, drip autoresponders, browse abandonment, triggers, and more.
- 2. Segment Your Audience for More Personalized Push Notifications-Create audience segments to automatically create a custom personalized experience for your users.
- 3. Set a Steady Frequency for Web Push Notifications Messages– Notifications can be highly useful, but if they’re overused they can easily become a nuisance to your subscribers. Make sure you set a steady frequency of web push notifications per week. Not too many to annoy users, and not so little that users forget your brand altogether.
- 4. Track Web Push Notification Analytics and Conversions-Once you start getting push notification subscribers, you’ll want to keep an eye on how they are converting. The metrics you want to track are the click-through rates, to see how many subscribers click on the notifications, and conversions, to see if they make a purchase or convert after landing on your website.
We hope this article helped you learn more about web push notifications and how does it work.
You may also want to check out Email Marketing vs. Push Notifications- Comparison Pro & Cons(2022)