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Future Of Digital Marketing

Over the past few years, social media marketing has become one of the most popular and successful form of digital marketing. Due to massive user base of various platforms, advertisers can reach billions of potential customers at the click of mouse.

If you are wondering that what is future of digital marketing then answer is, it is exploding and it can be confirmed by the statics that digital advertising market is projected to reach $ 65.33 billion in 2022 and over $264.14 billion by 2030. with the growth rate of 19.1% from 2022 to 2030.

So if you are thinking that it is too late to enter then you are wrong.

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If your are looking for the role in digital marketing including the future trend and prediction then you need to stat now. Today is the right time to learn and master digital marketing skills.

Future of Digital Marketing 2022: Top 5 Trends

1. Online Marketing

One of the biggest drawback of traditional marketing is that it is restricted by geography and creating an international marketing campaign can be hard and expensive as well as labor intensive. This can be overcome with the help of digital marketing/online marketing.

With digital marketing, you can increase your reach globally with lower cost, effective targeting using multiple strategies. These benefits forced companies to consider digital marketing as additional option to promote there business. As per data approx. 80% global brand believe that digital marketing was important to their overall marketing effort.

Data of projected growth

Increase in digital marketing is benefited from the fact that it can be a target specific and reach the targeted audience using SEO or PPC campaign and result into higher conversion.

So it is quite revealing that online marketing is going to outrun marketing in the future.

2. Artificial intelligence

Artificial intelligence is becoming major part of our life and we are using quite often without even realizing. So if you heard about chess-playing computer to self-driving cars, then they rely heavily on artificial intelligence with deep learning and natural language processing.

Benefits of using AI is time saving, fast execution, 24×7 availability viz a vis some of the benefits of using AI. So whether you want to create content, make video or design beautiful image -AI tool can help you.

Gone are the days when you spend a lot of money and time on content creation- now you can use AI tool to generate your content.

Some of the best AI software are:

  1. Google Cloud Machine Learning engine.
  2. Azure Machine Learning Studio
  3. Tensor Flow
  4. H2O AI
  5. Cortana
  6. IBM Watson
  7. Salesforce Einstein
  8. Cafe
  9. SAS
  10. Theano

3. Video Marketing

With the increase in affordability of digital gadgets and internet people are spending third of their time watching videos. This can be confirmed by data that over 3.26 billion internet users watched streaming or download video in 2021 and this number is going to reach over 3.48 billion by 2023.

No of viewers world wide

Video marketing allows you to connect with your audience or customers on a personal level and shares your message in a way that is both engaging and visually appealing. It helps consumers understand your product or service easily.

So yes currently the biggest trend is video content. Just consider that 90% of customers report that video content helps make their purchasing decision easier. 65% marketer said they wanted to build awareness for their brand, and 64% said that video helped them achieve that.

With video having a major impact on how brand reach out to customers, these shifts is already here and it is most effective way of promoting your business.

4. Mobile Commerce (M-Commerce)

M-commerce (mobile commerce) is another form of digital marketing which involve buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. So M-commerce is form of e-commerce that enables users to access online shopping platforms without the use of desktop computer.

M-commerce Data
M-Commerce Data

In 2021, mobile commerce sales account for the more than half of total e commerce sales. Today one-third of purchasing decision is influenced by researching products on mobile devices. So future of digital marketing in India or globally is very bright and it is going to be multi billion dollar industry.

As smartphones become accessible and high speed internet is no longer a premium infrastructure in many countries same resulted in higher browsing and shopping through mobile is becoming more common. If you beleive data then as of 2021, 79% of smartphone users have used there mobile devices to make a purchase. In 2021 alone, there were approximately 168 million mobile shoppers in U.S only. and total revenue generated by m-commerce amounted to 340 billion dollar in 2020.

Remember to focus on mobile commerce as it’s is expanding very fast. Here are a few tips to make yourself ready for mobile commerce-

  1. Start accepting mobile payment. UPI has made it quite possible and easy without any third party. Whether you are running as agency, website or app, accept mobile payment and make it effortless for the smartphones users a products or service from you.
  2. Make your website mobile friendly. Use responsive themes or hire someone and invest in getting a mobile responsive design for your website.

5. Search Engine Optimization (SEO)

Search engine optimization is the practice of orienting your website to rank higher on a search engine result page(SERP) so that you receive more traffic.SEO is a multi-billion dollar industry and it is growing rapidly. Currently SEO industry is worth over $ 80 Billion.

SEO is crucial because it makes your website more visible. It helps to target only those customers who are already interested in what you have to offer. Since people who find your site via Google are more likely to convert into customers than those who see an ad.

SEO provides better ROI than marketing tactics. Also SEO costs less per lead than traditional marketing methods such as cold calling etc.

Here are few tips which can help you with SEO

  • Always focus on the intent while doing keyword research. You should know what keywords are informative, transactional or navigational.
  • Learn to cluster keywords. It is all about grouping keywords that have the same meaning. It helps you target multiple relevant keywords instead of targeting one or two keywords.
  • Link building. Keep building link through various tactics like Guest posts, email outreach etc.
  • Run website audits to find and fix issue on your site to get better rankings.
  • People who love to read like long and detailed content in which they are interested. So keep creating detailed content and make them engaging.

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