Category Archives: 6 Minutes Read

General Budget 2023: Old Tax Vs. New Tax Regime- Which one is Better?

Old Tax Vs. New Tax Regime: With the announcement of Budget 2023-24, Finance Minister Nirmala Sitharaman has said she is making new tax regime as default regime. However, citizens will have option to avail the benefit of old tax regime.

General Budget 2023: Old Tax Vs. New Tax Regime
General Budget 2023: Old Tax Vs. New Tax Regime

The amount of taxes you pay is likely to change ahead. Finance Minister Nirmala Sitharaman in her budget speech has made key major announcements for hard-working middle-class citizens who pay taxes. These are called new income tax slabs and the Centre has decided to make it a default tax regime. However, the old income tax slabs regime has not been abolished as well. Instead, taxpayers now have the option between the two regimes when paying for their taxes. But which one is better?

What is the new income tax slabs regime?

Firstly, FM cleared the air over the rebate on an income of ₹5 lakh which is free from taxes in both old and new tax regimes. This will change ahead!

Sitharaman has proposed to make the exemption limit to ₹7 lakh under the new tax regime — which means that up to this income amount a taxpayer will not be required to pay any tax.

Further, she proposed of change the tax structure in this regime by reducing the number of slabs to five and increasing the tax exemption limit to ₹3 lakh.

Hence, the new tax rates are:

  • Income slab of ₹3 lakh: No tax levied
  • Income of ₹3 lakh to ₹6 lakh: 5% tax rate
  • Income of ₹6 lakh to ₹9 lakh: 10% tax rate
  • Income of ₹9 lakh to ₹12 lakh: 15% tax rate
  • Income of ₹12 lakh to ₹15 lakh: 20% tax rate
  • Above ₹15 lakh income: 30%.

Additionally, the FM has proposed to reduce the surcharge rate from 37% to 25% on the highest tax rate in the country of 42.74% — which is among the highest in the world. With the reduction in the surcharge rate, the maximum rate would be 39%.

Also, FM proposed to extend the benefit of the standard deduction to the new tax regime. Each salaried person with an income of ₹15.5 lakh or more will thus stand to benefit by ₹52,500.

But FM also said, “we are also making the new income tax regime as the default tax regime. However, citizens will continue to have the option to avail the benefit of the old tax regime.”

What are old income tax slabs?

The old tax regime have following tax slabs which have been opted by many citizens instead of announcement of new tax regime in previous year.

  • Income up to ₹2.5 lakh: Exempted from tax
  • Income of ₹2.5 lakh to ₹5 lakh: 5% tax rate
  • Income of ₹ ₹5 lakh to ₹7.5 lakh: 15% tax rate
  • Income of ₹7.5 lakh to ₹10 lakh: 20% tax rate
  • Income of above ₹10 lakh: 30% tax rate

Which one is better?

Before understanding which is a better regime, you need to first understand which factors will be taken into consideration for calculation of income tax amount.

According to India’s leading tax and financial services software platform, Clear’s calculation, without any deduction claims, the new tax regime is beneficial. A taxpayer saves more taxes under the new tax regime. It needs to be noted that this would be without any deductions that are available in old regime.

Also Read General Budget 2023: Income Tax Exemption Limit Increased from Rs 5 lakh to Rs 7 lakh, Finance Minister gave Statement

In the older regime, a tax rebate is applicable till income of ₹5 lakh under section 87A of the IT Act. The maximum rebate comes to around ₹12,500. Now, this rebate is added to income tax payable above ₹5 lakh. Hence, only the income class of ₹5 lakh salary, does not pay any taxes.


For example, Mr. XYZ has a salary of ₹10 lakh and decided to choose the old tax regime. Let’s suppose, tax deductions under sections 80C, 80D, and 24 (b) cumulatively come to around ₹2.5 lakh. Taking into consideration the deduction amount, the taxable amount is around ₹7.5 lakh ( ₹10 lakh minus ₹2.5 lakh tax benefits).

Tax amount on income of ₹7.5 lakh:

Till ₹2.5 lakh income: Nil Tax

Income tax slab between ₹2.5 lakh to ₹5 lakh: 5% tax rate on ₹2.5 lakh (the difference between ₹2.5 to ₹5 lakh) which comes to around ₹12,500

Income tax slab between ₹5 lakh to ₹10 lakh: 20% tax rate is levied on the remaining ₹2.5 lakh, taking the amount to ₹50,000

Taking the above into consideration, the tax amount that needs to be paid would be ₹62,500 ( ₹12,500 + ₹50,000).

But if deductions are not included in the old regime:

– Till income of ₹2.5 lakh, no tax will be levied.

– ₹12,500 tax between income bracket of ₹2.5 lakh to ₹5 lakh

– 20% levied on the remaining ₹5 lakh which falls under the income tax bracket of ₹5 lakh to ₹10. The tax amount here comes to around ₹1 lakh.

Taking these into consideration, the tax payable amount would be ₹1,12,500 in the old regime.

Under the revised new tax regime: 

Taking the same example into consideration, the taxable amount will be ₹10 lakh.

– ₹0 to ₹3 lakh: No Tax

– ₹3 lakh to ₹6 lakh: Tax rebate of ₹15,000 (5% under section 87A)

– ₹6 lakh to ₹9 lakh: 10% tax rate which leads to ₹30,000

– ₹9 lakh to ₹12 lakh slab: The remaining ₹1 lakh amount falls under this bracket, hence, the tax amount here would be ₹15,000

The tax amount payable would be ₹60,000 ( ₹15,000 + ₹30,000 + ₹15,000) in the new revised regime.

Hence, without the tax deduction amount claimed, the new regime is much better for taxpayers to save on taxes. But if deductions are included, then old regime is more beneficial.

For example: If your salary comes to around ₹20 lakh. Under this salary income, the highest tax rate of 30% is same for both new and old regime, however, the tax amount varies. 

Old regime:

Under the old regime, without claiming tax deduction benefits, here’s how your tax amount will be.

  • Income till ₹2.5 lakh: No tax
  • Tax on income slab from ₹2.5 lakh to ₹5 lakh: ₹12,500 payable (5% of ₹2.5 lakh).
  • Tax on income slab from ₹5 lakh to ₹10 lakh: Tax amount to come around ₹1,00,000
  • Above ₹10 lakh: 30% levied on the remaining amount of ₹10 lakh – the amount comes to around ₹3,00,000.

The tax payable amount is ₹4,12,500 ( ₹12,500 + ₹1 lakh + ₹3 lakh) on a salary of ₹20 lakh in the old regime.

New revised regime:

  • Same example:- No tax till ₹3 lakh
  • ₹15000 between income slab of ₹3 lakh to ₹6 lakh (5%)
  •  ₹30,000 between income tax slab of ₹6 lakh to ₹9 lakh (10%)
  •  ₹45,000 between income slab of ₹9 lakh to ₹12 lakh (50%)
  •  ₹60,000 between income slab of ₹12 lakh to ₹15 lakh (20%)
  • ₹1,50,000 on above ₹15 lakh (30% on ₹remaining ₹5 lakh)
  • The total tax payment comes to around ₹3 lakh ( ₹15,000 + ₹30,000 + ₹45,000 + ₹60,000 + ₹1.5 lakh).
  • Similar is the case with other income salaries. 

From the above it can be seen that individuals earning salaries upto ₹7 lakh are biggest beneficiary in new regime. 

“Taxpayers who want to avoid the hassles of claiming traditional deductions, who usually do not opt for HRA or claim other reimbursements via an employer or do not want to invest in traditional 80C, may now see the new regime as an option.

“Taxes are lower yet old regime may still play out better for taxpayers, all depends on how well structured their CTC is, to allow for reimbursements and claims and how well they can maximize the exemptions available to them. Nevertheless, the messaging is clear, the government is aiming to move towards the new tax regime.”

FAQ- New Tax Regime Vs. Old Tax Regime

Ques: Which tax regime is better old or new?

Ans- Old vs new income tax regime: Those who claim less than ₹3.75 lakh exemption will save money in the new tax regime, a ministry official explained. “So, a taxpayer who claims deductions less than ₹3.75 lakh while filing the annual I-T returns will be advised to opt for the new tax regime as declared in the Budget.

Ques: What is the benefit of new tax regime?

Ans: The new tax regime was announced for individuals who were unable to claim the benefits of the deductions and tax exemptions available. It also helps to ease the compliance burden for the salaried taxpayers. Currently, the new tax regime offers 6 tax slabs and lower tax rates as compared with the old income tax regime.

Ques: What is the drawback of new tax regime?

Ans: Deductions of leave travel. House rent allowances deductions. Many special allowances will now no longer have deductions such as children education allowance, hostel allowance, uniform allowance and many more. No deductions on allowances to MPs/MLAs.

Sharing is Caring…..

How much does AdSense Pay Me per 1000 Views?

You probably know that making money from a blog or website is a very lucrative proposition. It is notable that Adsense is perhaps one of the best choices for bloggers who would like to monetize their websites and blogs.

Google Adsense is a valuable advertising program, and it allows users to run adverts on their site, blog, or even YouTube videos and easily get paid when a visitor clicks on them.

Regardless of the fact that affiliate marketing might pay more than Google Adsense, keep in mind that Adsense ads offer you the peace of mind and stability that come with recurring income, which is great. And this is why for new sites or blogs, Google AdSense is one of the quickest ways to generate income. You can think of Adsense this way: It works like a saving account where you’ll get paid usually on a fixed interest rate.

How much I can earn with Adsense?

Scope of earning money blogging is endless. You can earn $100, $200, or even $1,000 a day using Google Adsense from a home office. And many website owners and bloggers are doing it. Perhaps the key things you need are planning, determination, work, and passion for both your topic and niche.

Note that Google charges advertisers on the basis of ad clicks. As a publisher, you will get 68 percent of the click amount (and 51 percent when it comes to Google AdSense for search). The commission you will receive depends mainly on the competition as well as CPC in a niche. In most cases, the commission per click will range between $0.20 and $15. Also, a majority of niches fetch less than $3 a click to publishers.¹ However, remember that some niches can be more profitable.

Factors affecting Adsense earning

The amount that you will earn will depend on many factors, and some of them are as follows-

Post Content

The content of your webpage drives your earnings more than any other variable. For example, pages that are regarding specific topics and are also high in demand by many advertisers (and hence, there is plenty of “ad inventory”) will likely earn more money compared to generalized news pages or webpages that are “multi-topic.” So, the crux is this: For the highest Adsense revenue, you should have shorter pages which are laser-focused on specific topics.

Ad Placement

There is no doubt that ad placement is critical in Google Adsense. If visitors do not click on your adverts, regardless of how many times they are displayed, you will earn nothing. The location of ads is really important and depends on your website layout and the traffic. However, a great starting point when it comes to the best places to locate adverts is going to the Google Heat Map page. You will find it on the Google Adsense help section.

How I can Get Paid from Adsense?

Note that Google pays users through check or direct deposit each month if their earnings either reach or are higher than $100. And if you do not earn $100 in a month, then your earnings will roll over and will be added to the subsequent month. Every time that you reach the threshold of $100, Google will issue the payment during the next payment period.

Steps to get paid

  1. The first step involves providing your tax information. Google may have to collect your tax-related information depending on your location. Then you will have to verify your personal information, such as Personal Identification Numbers (PINs). As they are sent to your mailing address, you should also confirm the accuracy of both your payment address as well as the payee name.
  2. The next step involves verifying your identity. Google may have to verify your identity with the help of information, such as your name, and address, etc. depending on your location. Now, you will have to verify your address.
  3. After verifying your address, you will have to select your form or kind of payment. You may select your preferred form of payment when your monthly earnings reach the threshold for the payment method selection. You may use various types of payment, depending on the payment address. Some of them are EFT (Electronic Funds Transfer) and wire transfer, etc.

Now all you have to do is meet your payment threshold. Note that a 21-day payment process period will begin if your current balance hits the payment threshold before the month ends. After the end of the processing period, Google will make you a payment.

When do I Get Paid?

Google Adsense will calculate your income for a full month period. Once the month ends, Google Adsense will take a couple of weeks in order to review the earnings and then identify any false impressions as well as clicks before finalizing your payment. They complete this review normally by the 20th of the next month. And Adsense will send the payments in the final week of the following month. If you have completed all the steps to get the payment, Google will issue a payment from the 21st to the 26th of the relevant month. You will also see a line item during this time. It will appear on the “Transactions” page and indicate that the payment is now in progress.

However, for EFT, you will have to wait four to ten days in order to receive the money in your bank after the payment process has started. On the other hand, a wire transfer may take up to fifteen days to reach your bank account.

As a publisher, you can make money simply by writing quality content and using Adsense for monetization. When it comes to long-term success on Google Adsense, you will need to write quality content that will help draw in more people to your website or blog.

You can also read15 Top Niche to Make Money Online 2022

7 Best WordPress Calculator Plugins for 2022

Are you looking for the best WordPress calculator plugin? Either it is for product cost calculation, length calculation, BMI Calculation, Advance Mortgage Calculator and many other functions. You can use plugins for your website.

Well, in this article, we’ve listed the plugins that help you create a calculator for pricing, investment, fitness, and more.

What to Look For in a WordPress Calculator Plugin

There are a lot of different calculator plugins out there that you could use on your WordPress site. Adding a calculator plugin to your website with WordPress calculator plugins benefits you in multiple ways.

These calculator plugins also help in processing order, quote estimation, etc. Moreover, for an online store, it makes your product page more engaging and enhances credibility.

Choosing a responsive calculator that looks good on mobiles and computers is also important. You may also want a plugin that lets you change the colors and styles of your calculator so it can match your website’s color scheme and brand.

Best WordPress Calculator Plugins for your website

1.Everest Forms Calculator Plugin

Everest Forms

If you’re selling any services or products online, Everest Forms calculator plugin could be a great tool to engage your visitors. This incredible form builder plugin allows you to create a calculator for banks, insurance, mortgage, online stores, etc. Besides that, it has an advanced calculation field for showing the results based on the product’s dimension and physical attributes.

Moreover, this plugin lets you add text and calculations into a field using conditional logic. Also, the plugin allows for additional expressions to run any mathematical calculation. Therefore, there’s no doubt that it’s the best WordPress calculator plugin that can perform simple calculations to complex mathematical operations.

Key Features

  • Allow to create donation forms, survey forms
  • Spam protected
  • Integrate with PayPal and Stripe
  • Supports shortcodes
  • Allows creating multi-step forms

2.Formidable Forms Calculators Plugin

Formidable Forms calculator plugin is a drag and drop form builder with a large range of pre-built calculator templates. These let you easily create different calculators on your WordPress blog or website.

With Formidable Forms calculator templates, you can create and add the following calculators on your site:

  • BMI Calculator
  • Percentage Calculator Template
  • Advanced Mortgage Calculator Template
  • Simple Mortgage Calculator Template
  • WooCommerce Product Configurator
  • Car Payment Calculator Template
  • Debt to Income Ratio Calculator Form Template
  • Life Insurance Calculator Template
  • ROI Calculator Form Template
  • Savings and Investment Calculator Form Template
  • Order/Billing Form Template
  • Age Calculator Form Template
  • Compound Interest Calculator Template
  • Final Grade Calculator Template
  • Pregnancy Due Date Calculator Form Template
  • Daily Calorie Intake Calculator Template
  • Length Conversion Calculator Form Template
  • Paycheck Calculator Form Template
  • Tip Calculator Form Template
  • Amortization Calculator Template

Some of these are simple, useful tools, like the percentage calculator, the length conversion calculator, the tip calculator, and the age calculator. Others are much more detailed and offer huge value to your users.

For instance, if you’re running a medical or health blog, you might want to offer a BMI (Body Mass Index) calculator or a Daily Calorie Intake calculator. These are easy to create using Formidable Forms.

If you sell real estate, you could use the simple mortgage calculator or the advanced mortgage calculator on your site. You could even offer tools like the debt-to-income ratio calculator to help users determine whether the mortgage is affordable.

All Formidable Forms calculators are responsive and look great on mobile devices. You can also easily customize them to match your website’s branding.

Formidable Forms is our top calculator pick due to its large range of calculators and ease of use. It’s also one of the best WordPress contact form plugins.

3. WooCommerce Measurement Price Calculator Plugin

Uni CPO – WooCommerce Options and Price Calculation Formulas calculator plugin is a fully featured plugin that creates an opportunity to add custom options for a WooCommerce products as well as enables custom price calculation based on any maths formula.

You can use fully featured visual form builder to add custom options.

Uni CPO – WooCommerce Options and Price Calculation Formulas is a fully featured plugin that creates an opportunity to add custom options for a WooCommerce products as well as enables custom price calculation based on any maths formula.

A fully featured visual form builder is used to add custom options. Would you like to place the options in two/three/more columns? Easy! Would you like to set custom color, margins, add custom text and so on? Yes, it’s possible too!!)

It takes only 3 minutes to personalize a WC product and implement price calculation based on the extra product options and any maths formula you like:

Add extra options to your products, display them conditionally, give a possibility for your customers to customize products, to personalize them by adding highly dynamic info like dimensions, custom labels, comments. Moreover, create a unique scheme for price calculation based on custom options added.

Main Features

  • Visual form builder – design the look of your form in easy and smooth way!
  • Custom product option types – 10+ different types!
  • A possibility to use non option variables (NOV) – synthetic variables which can hold both a specific value or a
    maths formula as its value
  • A possibility to use wholesale-like functionality for your NOVs – different values for different user roles!
  • A possibility to use virtually any maths formula for the price calculation of your product
  • A possibility to add formulas conditional logic – apply different formulas under different circumstances!
  • A possibility to create fields conditional logic – display/hide certain custom options based on the values of
    other custom options and/or NOVs
  • A possibility to use custom price tables (via Non Option Variables functionality), set product price based on one or two custom options!

4. Calculated Fields Form Calculator Plugin

The “Calculated Fields Form” calculator plugin allows you to create web forms with calculated fields, whose values are dynamically calculated based on other fields’ values in the web form.

The possibilities are unlimited. For example, you can create forms with financial calculations, date operations to create reservation forms, and calculate the product prices. The plugin includes text operations for editing, translation, or advertising services. There are more advanced operations available such as determining the distance between addresses or generating graphs. The resulting forms are 100% mobile responsive.

Creating a form is all visual. The “Calculated Fields Form” plugin includes a form editor with multiple controls. Such as text fields, numeric fields, currency fields, slider controls, email fields, radio buttons, checkboxes, container fields, page breaks to create multipage forms, and most importantly, calculated fields.

The form editor includes a list of controls, a property bar to easily edit field properties, a dashboard where you can design your forms, and the attributes for form configuration. Also, the plugin comes with multiple predefined layouts to change the forms’ appearance. If there are not enough predefined layouts for your project, there is a style editor to customize the form’s design.

The “Calculated Fields Form” plugin includes integration with popular page builders:

  • Classic WordPress Editor
  • Gutenberg Editor
  • Elementor
  • Page Builder by SiteOrigin
  • Beaver Builder
  • WPBakery Page Builder
  • DIVI Builder

For other editors, it is possible to insert the form into the pages via its shortcode. Each web form has an associated shortcode that allows you to insert it wherever you want.


  • Visual form builder with an intuitive and interactive interface.
  • Includes general-purpose controls such as radio buttons, checkboxes, menu lists, date fields, slider controls, numeric fields, text currency fields, etc.
  • Includes calculated fields whose values result from operations involving other form fields.
    Insert as many calculated fields in the form as you need.
  • Contains an advanced formula editor associated with the calculated fields with syntax highlighting and error detection.
  • Features many operations modules: mathematical operations, operations with dates, financial operations, distance operations, text management, operations for calling remote services, etc. The calculated fields can identify numbers and prices within the values of the fields.
  • Distributed with several predefined forms that you can use as a starting point for your projects.
  • Includes several design templates.
  • Supports multi-pages forms by inserting page break controls between fields belonging to different pages.
  • Allows the grouping of fields inside container controls (Div and Fieldset).
  • Possible to define dependency rules between fields in the form, which is very useful in the design of wizards.


  • From the plugin configuration page, it is possible to duplicate a form by pressing the “Clone” button associated with it. By cloning a form, you can reuse the work already done.
  • Includes a troubleshooting and optimization area.
  • Allows you to disable forms in the indexing process to improve the speed of the website.
  • Includes a version control in the forms to recover previous versions.


“Calculated Fields Form” is distributed with five predefined sample forms.

  1. Simple Calculator Operations
  2. Calculation with Dates (bookings with check-in and check-out dates)
  3. Ideal Weight Calculator
  4. Pregnancy Calculator
  5. Lease Calculator

5. Responsive Mortgage Calculator Plugin

The Responsive Mortgage Calculator is designed to fit easily into any theme, on any device, at any size.


The mortgage calculator allows your website visitors to estimate their mortgage payments by entering:

  • the total cost of the home,
  • a down payment amount,
  • an interest rate (fixed rate),
  • the amortization period (mortgage term),
  • and they can select a payment period, either monthly, bi-weekly, or weekly,
  • nice popup summary with chart and amortization schedule.

It also comes with light and dark color schemes. However, you can disable plugin styling and use your theme’s colors or add custom CSS to style the calculator.

6. Measurement Price Calculator Plugin

Measurement Price Calculator is perfect for running a WooCommerce online store where you sell items of variable sizes. It allows you to add item pricing based on measurements selected by the customer.

It has two different measurement calculation methods, so you can choose whichever suits your product best. You can offer unit pricing based on set quantities (such as a box of tiles). Or you can let the user enter dimensions and buy the correct amount for the length, area, or volume they require.


  • Use the quantity calculator for products based on known product measurements (i.e. box of tiles)
  • Use the pricing calculator for products priced and sold by the unit: foot, square meter, cubic yard, etc (i.e. garden mulch by volume, wallpaper by area)
  • Product prices can be displayed per unit (e.g., “$1.75 / ft”, “from $3 / sq m”) in shop and on product pages
  • Pricing calculator inventory support: product inventory can be managed “per unit”
  • Pricing calculator dynamic weight: product weight can be set/calculated “per unit” for shipping
  • Pricing calculator pricing table: set price breaks based on simple product measurement ranges
  • Calculators available for all physical attributes: dimensions, area, surface area, volume, or weight
  • Area, volume, perimeter, and surface area calculators all allow simple inputs, or entering length, width, and heigh independently
  • Use any combination of units
  • When allowing user-defined inputs, optionally include an overage estimate automatically
  • Customize measurement and pricing labels
  • Set minimum and maximum values or the accepted step / increment on customers’ entered measurements
  • Variable products supported for per-unit pricing, shipping weight, and inventory
  • Special “Room Walls” calculator for selling wallpaper

7. Loan Repayment Calculator and Application Forms

Loan Repayment Calculator and Application Form is a great calculator plugin for running a financial website or business. You can style it to match your site.

You can use it for fixed-fee payments, regular payments, savings, comparisons, and more. The calculator can handle different types of interest: fixed, simple, compound, and amortized.

The pro version also has sliders and the option for users to select their own currency.


  • Any currency
  • Multiple interest rates: fixed, simple, compound and amortization
  • Set the max, min, initial and step values on the sliders
  • Set the term to days, weeks, months or years
  • Set interest rate changes with period and amount tiggers
  • Select from a range of different outputs
  • Change the labels on all outputs
  • Style borders, colors and backgrounds
  • GDPR compliant

I hope this article helped you discover the best calculator plugins for WordPress. You may also want to see our list of must have WordPress plugins for business websites and our comparison of the best email marketing services to grow your sales.

GA4 vs. Universal Analytics: 6 Things to Know for Difference

Are you wondering what’s the difference between Google Analytics 4 Vs. Universal Analytics?

GA4 vs. Universal Analytics

GA4 is the latest version of Google Analytics and will soon replace Universal Analytics. In the new version, you get new reports, metrics, tracking systems, and more.

In this article, we’ll compare GA4 vs Universal Analytics and show you what the real difference is between the two platforms.

GA4 vs. Universal Analytics: The main differences

Google Analytics 4 is the new generation of Google’s famous analytics platform. It is designed to track your WordPress website and apps in the same property. Previously you’d have to track your apps and websites separately in Universal Analytics.

With Google Analytics 4, you get a better picture of your customer’s journey across multiple channels and devices. GA4 also offers better data privacy for users.

On the other hand, Universal Analytics (UA) is the previous version of Google Analytics. It was introduced in 2012 and is probably the version many websites use today for tracking their website traffic.

However, Universal Analytics will stop collecting data on July 1, 2023. This means that it will no longer track your visitors after the mentioned date, and Google will not support or introduce new features for it.

That’s the reason it is important that you switch to Google Analytics 4 as soon as possible. This way, you’ll protect your data and have historical records to compare to when Universal Analytics shuts down.

Let’s look at some significant differences between GA4 and Universal Analytics. You can click any of the links below to be taken to the section for that specific feature.

  • A Changed Reporting Interface
  • New Data Measurement Model in GA4
  • No Bounce Rate and New Reporting Metrics
  • Google Analytics 4 Doesn’t Track Form Conversions
  • Universal Analytics Goals Are Replaced with Events
  • Perform Advanced Analysis in Google Analytics 4

A Changed Reporting Interface

The first difference you’ll notice between Google Analytics 4 vs Universal Analytics is the new reporting interface.

In GA4, most of the reports have been replaced or renamed. One of the reasons for this is that the latest analytics version uses a different measurement model compared to Universal Analytics.

For example, you’ll see new reports such as Engagement, Monetization, and Retention in GA4.

On the other hand, Universal Analytics has a completely different reporting interface.

For example, all the reports are grouped together under 5 main categories.

  • Realtime
  • Audience
  • Acquisition
  • Behavior
  • Conversions.

You can find each of these in the left-hand menu on your main GA4 dashboard.

New Data Measurement Model in GA4

Another major difference between GA4 vs Universal Analytics is how they work when collecting and processing your website data. Universal Analytics uses a measurement model based on sessions and pageviews. Whereas, GA4 uses an event-based model to track your data.

Sessions can link data to a single individual and track them specifically as they interact with your site. Event data is anonymous, and the importance is placed on specific actions taken instead of specific users taking those actions.

This allows you to track complex buyer journeys across multiple devices accurately.

It also makes it easier to enable enhanced measurement features in Google Analytics 4. For example, you can set up outbound link click and scroll depth tracking with a click of a switch in GA4.

With Universal Analytics, on the other hand, you’d have to perform a complex setup or tweak the tracking code to configure that kind of link click-tracking or scroll-tracking.

No Bounce Rate and New Reporting Metrics

With Google Analytics 4, you get new metrics along with new reports. Right off the bat, you’ll notice that there is no bounce rate metric in Google Analytics 4.

Bounce rate tells you the number of users that left your website without interacting, like clicking a link, signing up for a newsletter, or purchasing a product.

Instead, GA4 shows a new metric called ‘Engaged sessions per user.’ It shows how many people interacted with your content. This includes a session where a user stays on a page for 10 seconds or more, triggers 1 or more events, or a user views 2 or more pages.

Besides that, GA4 also offers more new metrics in the Engagement report. For instance, there is an average engagement time metric, which used to be the average session duration in Universal Analytics.

Another new metric you’ll find in Google Analytics 4 is the Pages and screens. It shows the pages and app screens that get the most traffic on your website.

You can find this data in UA under the top landing pages report. If you’re using MonsterInsights, then the plugin will show your most important pages inside the WordPress dashboard.

Google Analytics 4 Doesn’t Track Form Conversions

The next difference you’ll notice when comparing GA4 vs Universal Analytics is that of form conversions.

Forms are really useful for any business. They allow users to get in touch with you, provide feedback, and resolve their queries. Tracking your WordPress form in Google Analytics helps you see which form performs better.

However, setting up form conversion tracking in Google Analytics 4 requires adding custom code. This can be very tricky if you’re not a developer. The slightest mistake can mess up your tracking and break your website.

Universal Analytics Goals Are Replaced with Events

In Universal Analytics, you can record different user interactions using goals. You get 4 types of goals in UA, which include:

  • Destination – You can set a destination goal to track when a user arrives on a specific page, like a thank you page or a product landing page.
  • Duration – This goal helps you see how long people stay on your website before exiting.
  • Pages per Visit – Using the pages per visit goals allows you to uncover the number of pages a visitor views before leaving your site.
  • Event – With the help of events, you can track user interactions on your site that Universal Analytics doesn’t track by default.

However, Google Analytics 4 replaces these goals with events. For example, if you have an online store, then you can enable events to track interactions and how many people enter payment details and shipment information.

Perform Advanced Analysis in Google Analytics 4

Another difference between both analytics platforms is the level of advanced analysis you can perform in Google Analytics 4.

In Universal Analytics, you can create custom reports and use secondary dimensions to uncover insights. However, GA4 takes it a step further with its Exploration reports.

Exploration Tab in GA4

You get prebuilt templates for different analyses you’d like to perform or if you’d like to set up a custom report.

For example, you can use the ‘Funnel’ exploration template to see your customers’ journey before purchasing.

Besides that, GA4 exploration reports also offer multiple options to add different segments, dimensions, and metrics to your custom reports.

On a side note, using Exploration reports can be tricky for beginners. These reports are mainly for power users or people with advanced Google Analytics knowledge.

An easier way of uncovering insights is by using MonsterInsights. It shows a stats dashboard inside your WordPress dashboard. You can quickly see how your site performs, which pages people view the most, and much more without creating a complex custom report in Google Analytics.

We hope that this article helped you learn about the difference between GA4 vs Universal Analytics. You can also see our guide on the best WordPress plugins and the ultimate guide to WordPress SEO.
Also read 11 Best Knowledge Base Plugins for WordPress

11 Best Knowledge Base Plugins for WordPress

Are you’re tired of getting the same support queries over and over and looking for a knowledge base plugin for WordPress?

A knowledge base plugin lets you easily publish documentation, tutorials, and how-to articles. You can efficiently organize these resources while keeping them apart from your blog and landing pages.

In this article, we’ll list out some of the best knowledge base plugins for WordPress that you can use.

What to Look for in a Knowledge Base WordPress Plugin?

Whether you run an online store or sell services on your WordPress website, having a knowledge base section allows you to help your customers without opening a support ticket or live chat window.

This boosts customer satisfaction while reducing customer support requests. Customer happiness helps you bring more business and sell more products.

Normally, you can publish your support guides as individual pages in WordPress. You can also publish them as posts and organize them with categories and tags.

However, it is difficult to keep support pages separate from sales pages or blog posts.

A knowledge base plugin allows you to keep your how-to resources separate and organize them more efficiently.

Without further delay, let’s look at the best knowledge base plugins for WordPress.

1. Heroic Knowledge Base Plugin

Heroic KB Plugin

Heroic KB plugin is an easy-to-use WordPress knowledge base plugin that’s extremely powerful and fully featured.

  • Instant AJAX search-It allows you to add a searchable knowledge base to your existing site, so your visitors can easily find answers to their questions. It comes with a lightning-fast AJAX search feature, which adds real-time answers(as soon as visitor start typing, they will start seeing results).
  • Widgets-You get all the features you’d expect from a powerful knowledge base plugin, such as content categorization, drag & drop content ordering, article attachments, display widgets, and more.
  • Built-in analytics-The best part about the plugin is its built-in analytics and user feedback feature that lets you collect insights to improve your existing documentation, so you can reduce support, save time, and grow sales.

2. BetterDocs


BetterDocs is a powerful WordPress knowledge base plugin that is both easy to use and comprehensive.

Some of the most useful features are:

  • Ajax live search to help people quickly find what they’re looking for.
  • Automatic table of contents to help people navigate each help doc.
  • Multiple template options for the page that lists all of your knowledge base articles.
  • Analytics integrations to help you track which pages get the most views.
  • Drag-and-drop ordering to easily categorize all of your help articles.
  • Customization options via real-time customizer.
  • Custom sidebar that lets you list articles in an accordion slideout.

3. Echo Knowledge Base

Knowledge Base Plugins

Echo Knowledge Base is one of the best knowledge base plugins for WordPress. It comes with an easy setup wizard that walks you through plugin settings. You also get multiple layouts to choose from with options to customize every aspect.

You can choose from Basic, Tabs, or Category focused layouts. Each layout has a fast search bar on the top, which helps users quickly find answers. You can further organize articles in categories and tags.

The plugin also comes with hundreds of icons that you can use. It also includes shortcodes and templates to create FAQ sections and display knowledge base articles across your website.

4. weDocs

weDocs Plugin

weDocs is another excellent WordPress knowledge base and documentation plugin. It is easy to use and allows you to sort your documentation pages into sections, hierarchical docs, and tags.

It has a simpler interface to manage all your docs from one screen. The plugin does not include additional templates but works well with all popular WordPress themes.

The knowledge base layout is simple but efficient with sidebar navigation and bread crumbs menu.

5. Encyclopedia / Glossary / Wiki

Encyclopedia / Glossary / Wiki Plugin

Encyclopedia / Glossary / Wiki plugin is a flexible WordPress knowledge base plugin that allows you to organize your documents in a glossary format. You can organize your docs and articles alphabetically or by category and tags.

It includes a simple template to list all glossary items. You can add a search widget, enable comments for individual articles, and add a filtered index to sort items by alphabet.

The plugin provides an excellent option to organize your support pages in a glossary or encyclopedia style. It supports WPML and can be used on multilingual websites.

6. HelpCrunch

HelpCrunch Plugin

HelpCrunch is a fantastic option to create a knowledge base section in WordPress. The plugin offers several other features, including live chat, chatbot, email automation, and more.

You can organize your knowledge base articles by categories and tags. The plugin lets you fully customize the look of your knowledge base by choosing colors, adding background, etc.

It automatically drafts knowledgebase pages, which you can edit and publish on your site. And you can also add a chat widget to offer real-time support to your customers.

7. BasePress

BasePress Plugin

BasePress is a useful WordPress knowledge base and documentation management plugin. It allows you to easily build support pages and documents section for your products or services.

It comes with three templates to choose from with an advanced instant search bar that helps users quickly find the answers. You can organize articles in sections, categories, and tags with an easy drag and drop interface to reorder articles.

You can add an image and description for each section which creates a very neat index page for users to browse. The plugin also provides easy customization options to control the appearance of your article pages.

Other useful features in the free version include:

  • Instant live search bar
  • Related articles
  • Dedicated widgets to display knowledge base content
  • Three different knowledge base themes

If you want more features, the premium version also adds:

  • More advanced search
  • Article voting for visitors to mark articles as helpful (or not)
  • Option to show the most popular articles based on votes or visits
  • Automatic table of contents
  • Knowledge base stats
  • Multisite support

8. KB Support

KB Support Plugin

KB Support is a WordPress support and knowledge base plugin that is easy to use and extend. The plugin comes with a ticket management system and knowledge base platform to offer a complete support system that runs on your WordPress website.

You can easily add articles to your knowledge base section and sort them into categories and tags. After that, there is a simple shortcode that you can add to a WordPress page to display your knowledge base articles.

Customers can then submit a ticket when they cannot find an answer. This ticket appears on your WordPress dashboard, and you can reply to the user directly. There are paid add-ons to extend the plugin’s functionality, like the ability to send emails, WooCommerce integration, canned replies, and more.

9. Very Simple Knowledge Base

VS Knowledge Base Plugin

Very Simple Knowledge Base is a simple and minimalist knowledge base plugin for WordPress.

It allows you to use your existing posts for knowledge base articles and display them with a shortcode. It then displays the items sorted by categories, and you can choose multi-column layouts to show more categories and articles.

The plugin works with any custom post type, including products or events. It offers flexibility but does not include any of the features you may find in other knowledge base plugins on this list. The plugin also does not offer an option to easily keep your regular blog posts separate from knowledge base articles.

10. Halpie

Halpie Plugin

Helpie is a new advanced WordPress Knowledge Base Builder plugin. It comes with many features that can help you create product documentation, a public/private knowledge base, or even a wiki website.

Some of the features that you’ll get access to include:

  • It has an unrivaled search with partial matching, keyword-weighted sorting of results. And yes, it also has live ajax search. It was tested with over 1,000 articles and is blazing fast
  • Automatic Table of Contents + many other sub-features and options for the Table of Contents.
  • Branding, Styling and Layout options for all the Knowledge Base templates
  • It shows you advanced insights into your articles and users
  • It has two powerful User Access control features. You can either control access to specific by user roles or by using password protection.
  • It has two voting systems: Classic voting and emo-voting.
  • It has front-end editing. You can also choose which user roles get access to front-end editing.

11. MinervaKB

MinervaKB Plugin

MinervaKB is a premium WordPress knowledge base plugin.Some of the features you get with minervaKB:

  • Instant live search with seven different themes
  • Dedicated Gutenberg blocks for the new editor
  • Automatic table of contents generator
  • Option to restrict access to some/all of your knowledge base
  • Dedicated FAQ module to create FAQ sections
  • Like/dislike button to see how helpful your articles are
  • Search analytics to track what people are looking for, along with a Google Analytics integration
  • Option to enable/disable comments on help articles
  • Estimated reading time
  • Related article display
  • Glossary tooltips
  • Drag-and-drop reordering of knowledge base articles/topics


Which Knowledge Base Plugin Should You Pick?

I think Heroic Knowledge Base offers the absolute best functionality…you’re just going to pay for it. The second spot is for Helpie.

Knowledge Base from PressApps offers a nice mid-range solution that balances price with functionality.

And finally, if you need something free, my recommendation would be to choose between DW Knowledge Base and WP Knowledgebase.

Now over to you – have you used any of these plugins? Which was your favorite?

Also read Plugins: 11 Things you need to know

5 Best Email Marketing Services(2022)

Are you looking for the best email marketing software solutions in 2022? Undoubtedly, email is a possible way to reach your potential customers to increase your sales.

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.

In this article, we will be discussing 5 best email marketing tools/software for you business.

What is email marketing & Why Choosing The Best Email Marketing Service is Important?

It is a direct way of communicating with people through emails. Email marketing helps you build trust and credibility if you’re doing business online.

As per direct marketing associations, email marketing produces average return of 4000% on investment (ROI). Mean if you are spending $1 on email marketing then it will generate $40 on your investment.

Some of the few top reasons why most marketers choose email marketing.

  • It is an evergreen medium to connect with people online
  • It’s more measurable
  • It helps you reach more customers
  • It helps you establish yourself as an authority
  • It gets better response rates
  • It helps you nurture your audience to convert them into customers and the list goes on

Lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you are not careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

Important features in Good Email Marketing Tool

  • It should have marketing automation features, Means you should be able to send bulk emails that are actually personalized and targeted without a lot of work.
  • A good email marketing service enable you to create highly engaging email newsletters with an easy user interface.
  • Your email marketing service must make it easy to manage your contact list and track the performance of your email marketing campaigns.
  • A good email service provider must ensures that your email campaigns do not go in the spam folder.

Top 5 Email Marketing Services for Bloggers & Businesses



HubSpot is one of the most well-known softwares in the CRM and email marketing space.

Hubspot comes with free email marketing service to start, and comes with powerful automation feature which will help you to grow your business.

Hubspot comes with various features such as send time optimization, high email deliverability, detailed performance analytics, marketing automation, drip campaigns etc.

It have easy drag-and drop email builder and a selection of templates to create a completely custom newsletters that matches your brand’s personality and colors.

Hubspot has a free plan, which include the CRM and all of HubSpot’s free marketing, sales, services and operation tools.

With HubSpot free version you can send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.

Hubspot offers an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub and many more features.

If you have advance requirement then you can go for paid plan which starts at $45 per month.

2. SendinBlue


SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes user-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

Their paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

3. Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration.

Constant Contact Email Plus accounts come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your impact.

Constant Contact offers customer support with live chat, phone calls, email, community support.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.

4. ConvertKit


If you’re looking for an exclusive email marketing automation software, ConvertKit is specially for you as it helps you with everything you need including drag and drop email sequences, workflow automation rules, landing page templates, custom opt-in forms and so on.

ConvertKit offers easy to opt-in forms which are easy to customize.

It have excellent reporting system where you will get subscriber data and opt-in conversion from the dashboard.

It comes with custom segmenting, customizable landing page design, Drag and drop interface, Drip email marketing.

It can be easily integrate with majority of the eCommerce, landing page and site providers.

You will also get Email scheduling along with email sequences, Email open rate tracking, Email and live chat support

All of their plans offer you 14 days free trial, so you can feel free to use them free for 2 weeks without paying anything. If you have more than 5,000 email subscribers, they have a dedicated migration team to help you move everything from your old email marketing provider to ConvertKit for free.

5. Mailchimp


Mailchimp is good tool for two major reasons: it’s free plan and easy to use interface. Mailchimp offers a free plan which you can use to handle up to 2000 subscribers at free of cost and its dashboard is extremely easy to use and operate even if you’re a beginner with no technical skills.

With Mailchimp you will get access to over 300+ app integration, pre-built templates, ready-made segments.

Mailchimp also provide you ability to easily promote your business across email, social, landing pages, postcards etc., real time performance report for your campaign.

It also helps you with 1-click automation to manage your email marketing campaigns, access to analytics to easily track your email open rates, clicks and so on.

FAQ about Email Marketing Tools

Q- What are the best Free Email Marketing tools?

Ans- Mailchimp can be good Email marketing tool as it offers a free plan where you can store up to 2K subscribers.

Q. Is Email marketing still effective in 2022?

Ans- Since ROI of Email marketing is more than 4000 times and expenditure by customer through mail marketing is more than 120% we can say that it is still best and effective mode of marketing.

Q. What is a good email delivery rate?


You should always track your email delivery rate so you’ll know how many people are actually seeing your emails.

Your email delivery rate mostly depends on your email marketing solution such as Drip, AWeber etc and also make sure to use compelling subject lines to get more email open rates. Ultimately, your goal is to achieve a delivery rate of 95% or higher for better email conversions.

Also read 21 Top Must Have WordPress Plugins for Business Websites in 2022

Difference Between Blog & Website

Many times readers wonder what is blog and how it is different from website?

In this guide we will explain you what is the difference between blog and website. We will also try to explain about its usage with real world examples, and their benefits.

What is Blog?

Blog is a type of website where content is presented in reverse chronological order, where newer post appears first.

Blog is typically run by an individual or small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content.

So we can say that blog is a informational website published on internet with informal diary-style text entries/posts.

History of Blog

Blog evolved from online diaries and journals in the mid 90s. At that time, internet users were running personal web page where they published regular update about their personal lives, thought and social commentry.

The term weblog was used first during the late 90s, which later become ‘weblog’, then ‘we blog’, and finally just ‘blog’.

Due to the growing number of such web pages, several tools started to appear, which made it easier for users to create online journals and personal blogs. These tools helped popularize blogging and made the technology accessible to non-technical users.

What is The Difference Between Blog and Website?

Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first).

Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic, and it is usually updated more frequently. Some bloggers publish multiple new articles a day.

Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers.

You can use WordPress to create both, a website and blog, that’s why a lot of business owners use WordPress to build their small business website.

In simple terms, all blogs can be a website or part of a website. However, not all websites can be called blogs.

Which One is Better- Blog or Website?

As a beginner, you may be wondering whether you should start a blog or publish a website, which one is better? To be honest, the answer to this question really depends on what your goals are.

Many small businesses around the world have traditional websites made up of just pages and no blog. Such small websites are often made to create an informational web presence for a business, organization, or individual.

On the other hand, more and more businesses are realizing the potential of a blog in their overall marketing strategy. Business owners are adding a separate blog section to their traditional websites and using it to get more traffic from search engines.

That’s because blogs are proven to improve search engine optimization (SEO).

Blogs also come with a RSS feed feature which allows users to stay updated with your latest posts. When a new post is published, the RSS feed is updated automatically.

Smart marketers often connect the RSS feed with an email newsletter or web push notification to send their users a notification alert about recent posts, product announcements, and more.

Whether you are a business, a non-profit organization, or a professional, adding your own blog to your website can help you attract your target audience, grow your email list, and sell products.

What is The Difference Between Blog Posts and Pages?

WordPress is the most popular blogging platform and a powerful content management system. By default, it comes with two content types: posts and pages. Often beginners get confused between the two.

Blog posts are displayed in a reverse chronological order (newest to oldest) on your blog page because they are timely content which means your users will have to dig deeper to view older posts.

Static pages are “one-off” type content such as your about page, contact page, products or services landing page, home page, and more.

Pages are usually used to create a website structure and layout. Even blogs can have pages alongside them.

Why Do People Blog? What are The Benefits of Blogging?

Each individual blogger has their own motivation for blogging. Many of them use it as an alternative to keeping a diary or journal. Blogging sites provides them with a venue to share their creativity and ideas to a wider audience.

Top brands and businesses create blogs to educate their customers, share news, and reach a wider audience. Blogging is an essential part of online marketing strategy for many businesses.

Following are just a few benefits of blogging.

  • Provides an avenue to organize your thoughts and ideas
  • Allows you to showcase your skills, creativity, and talents
  • Help individuals become an authority in their industry
  • Helps you socialize with interesting like-minded people online
  • Many bloggers make money blogging using various monetization methods
  • Businesses use blogging to bring more potential customers to their websites
  • Non-profits can use blogs to raise awareness, run social media campaigns, and influence public opinion

Can Anyone Start a Blog?

Yes, anyone who wants to start a blog, can easily do so.

In the early days of blogging, users needed HTML and PHP coding skills to even update their blogs.

Now, there are plenty of blogging tools like WordPress, Tumblr, Medium, Blogger, Wix, Squarespace, etc that allow you to easily create your first blog without ever writing code.

Basically, if you can point-and-click, then you can build a blog within minutes.

With that said, choosing the wrong blogging platform to start a blog is the most common mistake that beginners make. But, since you are here, you will not be making this mistake.

We recommend using WordPress. It is the world’s most popular blogging platform and website builder. Over 43% of all websites on the internet are built using WordPress, just so you can get an idea of how popular it is.

There are two types of WordPress:, which is a limited hosting service, and also known as self-hosted WordPress. See our guide on the difference between vs for more details.

We recommend using because it is open source which means you get instant access to all the powerful WordPress features. It also allows you to easily make money from your blog without any restriction.

Want to learn more about WordPress? See our complete WordPress review for detailed breakdown of its functionality.

You will need the following things to start your own blog.

  • A domain name (This will be your blog’s address and what users will type in their browser to visit it. For example,
  • Website hosting service (This will be home of your blog’s files)
  • 20 minutes of your time

After purchasing hosting, you can head over to our step by step guide on how to start a blog for detailed instructions.

The best part about WordPress is that it comes with thousands of pre-made templates also known as WordPress themes. You can choose a theme and then customize your blog design with drag & drop tools. See our list of best free WordPress blog themes.

There are over 59,000+ free plugins available for WordPress. These plugins are like apps for WordPress website that let you easily add features such as contact forms, podcasts, online store, and more. See our expert pick of must have WordPress plugins.

We hope this article helped answer your questions about what is a blog and what’s the difference between a blog and a website. You may also want to see our list of the most useful tools to manage and grow your WordPress blog, and our tutorial on how to create a free business email address for your blog or website.