Are you looking for the best email marketing software solutions in 2022? Undoubtedly, email is a possible way to reach your potential customers to increase your sales.
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.
In this article, we will be discussing 5 best email marketing tools/software for you business.
What is email marketing & Why Choosing The Best Email Marketing Service is Important?
It is a direct way of communicating with people through emails. Email marketing helps you build trust and credibility if you’re doing business online.
As per direct marketing associations, email marketing produces average return of 4000% on investment (ROI). Mean if you are spending $1 on email marketing then it will generate $40 on your investment.
Some of the few top reasons why most marketers choose email marketing.
- It is an evergreen medium to connect with people online
- It’s more measurable
- It helps you reach more customers
- It helps you establish yourself as an authority
- It gets better response rates
- It helps you nurture your audience to convert them into customers and the list goes on
Lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you are not careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
Important features in Good Email Marketing Tool
- It should have marketing automation features, Means you should be able to send bulk emails that are actually personalized and targeted without a lot of work.
- A good email marketing service enable you to create highly engaging email newsletters with an easy user interface.
- Your email marketing service must make it easy to manage your contact list and track the performance of your email marketing campaigns.
- A good email service provider must ensures that your email campaigns do not go in the spam folder.
Top 5 Email Marketing Services for Bloggers & Businesses
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Hubspot comes with free email marketing service to start, and comes with powerful automation feature which will help you to grow your business.
Hubspot comes with various features such as send time optimization, high email deliverability, detailed performance analytics, marketing automation, drip campaigns etc.
It have easy drag-and drop email builder and a selection of templates to create a completely custom newsletters that matches your brand’s personality and colors.
Hubspot has a free plan, which include the CRM and all of HubSpot’s free marketing, sales, services and operation tools.
With HubSpot free version you can send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
Hubspot offers an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub and many more features.
If you have advance requirement then you can go for paid plan which starts at $45 per month.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes user-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Their paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
3. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration.
Constant Contact Email Plus accounts come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your impact.
Constant Contact offers customer support with live chat, phone calls, email, community support.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
If you’re looking for an exclusive email marketing automation software, ConvertKit is specially for you as it helps you with everything you need including drag and drop email sequences, workflow automation rules, landing page templates, custom opt-in forms and so on.
ConvertKit offers easy to opt-in forms which are easy to customize.
It have excellent reporting system where you will get subscriber data and opt-in conversion from the dashboard.
It comes with custom segmenting, customizable landing page design, Drag and drop interface, Drip email marketing.
It can be easily integrate with majority of the eCommerce, landing page and site providers.
You will also get Email scheduling along with email sequences, Email open rate tracking, Email and live chat support
All of their plans offer you 14 days free trial, so you can feel free to use them free for 2 weeks without paying anything. If you have more than 5,000 email subscribers, they have a dedicated migration team to help you move everything from your old email marketing provider to ConvertKit for free.
Mailchimp is good tool for two major reasons: it’s free plan and easy to use interface. Mailchimp offers a free plan which you can use to handle up to 2000 subscribers at free of cost and its dashboard is extremely easy to use and operate even if you’re a beginner with no technical skills.
With Mailchimp you will get access to over 300+ app integration, pre-built templates, ready-made segments.
Mailchimp also provide you ability to easily promote your business across email, social, landing pages, postcards etc., real time performance report for your campaign.
It also helps you with 1-click automation to manage your email marketing campaigns, access to analytics to easily track your email open rates, clicks and so on.
FAQ about Email Marketing Tools
Q- What are the best Free Email Marketing tools?
Ans- Mailchimp can be good Email marketing tool as it offers a free plan where you can store up to 2K subscribers.
Q. Is Email marketing still effective in 2022?
Ans- Since ROI of Email marketing is more than 4000 times and expenditure by customer through mail marketing is more than 120% we can say that it is still best and effective mode of marketing.
Q. What is a good email delivery rate?
You should always track your email delivery rate so you’ll know how many people are actually seeing your emails.
Your email delivery rate mostly depends on your email marketing solution such as Drip, AWeber etc and also make sure to use compelling subject lines to get more email open rates. Ultimately, your goal is to achieve a delivery rate of 95% or higher for better email conversions.